The power of plaudits

The Coca-Cola Enterprises team were out in force last night at the CIPR Inside Story Awards, and we were thrilled to go home with a win and a few highly commended gongs to our name.

It was a wonderful occasion – hats off to the CIPR organisers for putting on a night to remember. As someone who turns 40 today, there are few better places to spend the last day of your 30s than at the top of the Gherkin, with London twinkling below and good company and conversation all around.

It’s great that we now have several high-calibre awards dedicated to internal communications. You cannot underestimate the power of recognition for your efforts by your peers. All of us work hard and we’re often our most vocal critic. We want to do better. We know we can do better.

But sometimes, in the break-neck world we work in, it’s good to pause and take stock of the work we do and what others think of it. Award nights give us that chance. Internal communications often works in the wings but deserves its moment on centre stage. Grab it when it comes along.

So congratulations to everyone whose name was up in lights at the Gherkin last night, or on previous awards occasions. You rock. Be proud.


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